It is rightly said, old is gold. Modern technology may have reduced the usage of radio in recent times but its importance in the entertainment industry could not be neglected as it has now become an important source of marketing as well.
Radioscore is among the flagship projects CodeHoppers have done so far. The core idea is to develop a platform that will help marketing managers to have meaningful radio listenership data before placing ads. The algorithms on the Radioscore application are so smartly implemented that it may provide stats related to ad reach, peak timings and can take your budget as an input to generate marketing plans based on channel ratings and peak timing rates etc.